Why the Internet of Things Creates a More Engaged Customer
I love technology. I love gadgets and I love numbers (like many marketers, I’m a large amount nerdier than you’d think). So how am I the most recent person in the world to own a Fitbit Or a Nike FuelBand. Or a Jawbone UP.
It has become the most up-to-date topic in our office. People compare calories burned steps per day, marathons completed and fancy charts management advancement towards their goal - all synced up in the midst of their Smartphone. They become ‘friends’ all the way through the app, and are forming little Fitbit communities around the country.
It’s a new group of consumers, of fans, of customers - but they have more in common than a shared product, they are connecting through a shared experience and lifestyle.
What I find so inspirational and interesting is how a small-medium business approximating Fitbit can use technology to create a big crash and a highly occupied community. Their vision was to create a wearable product that would change the way we moved, which was completed possible by advance in sensors and wireless technology. And now it’s estimated that over 30 billion devices will be wirelessly connected to the Internet of Things by 2020.
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